submitido por ENFUSE en 8/2/2007 1:49:17 PM

Alan Maxwell Pottasch, 79; ad exec who helped create ’Pepsi Generation’ campaign
Alan Maxwell Pottasch, the advertising executive who helped create the hugely successful "Pepsi Generation" ad theme in the 1960s and who spent five decades sculpting Pepsi-Cola’s public image as it battled for the top spot in the cola wars, died in his sleep Friday while visiting Los Angeles to shoot a commercial, the company announced.